It’s always exciting when all the new collections arrive in my inbox at the beginning of the year, and I have to say the SS20 Ferm Living Collection didn’t disappoint. Embracing the concept of low living, earthy tones, honest materials and calm.
I talk quite a lot about taking time off social media and living in the now, and I think this collection fits in really well with that way of living. It’s easy to get caught up in it all, but we actually need time to just live. I recently took part in A guide to 2020 for Nordic Design on Nordic Notes, my quote was about slowing down.
This collection is encouraging you to slow the pace and savour the moment in the sanctuary of your own home.
“As that world becomes busier and louder, we looking increasingly inwards – for calm, focus and our true sense of home.” – Ferm Living
“In the ever-changing and fast-paced world of today, it has never been more important to check in with yourself, allowing yourself to breathe and be present. Creating a space that allows you to reconnect with yourself and your loved ones is, therefore, at the core of everything we do”, says founder and Creative Director Trine Andersen.
Let’s have a look at some of my favourite items from the new collection from Ferm Living.
All images are press images by Ferm Living
What’s your favourite new item? I’m not sure I can choose just one..
The AW19 collection was already a favourite of mine, so I’m excited to see so many great new designs this season.